Privacy Policy

Last updated: 26 October 2026

This policy explains how Apex SM Global Pte. Ltd. collects, uses and protects personal data when you visit this website or contact us. We follow Singapore's Personal Data Protection Act 2012 (PDPA) and, where it applies, the EU General Data Protection Regulation (GDPR).

Who we are

What we collect

When you use the “Book a call” form, we collect the information you choose to give us:

• your name, company name and email address
• your company size and the topics you are interested in
• any message you write

This website does not use advertising or tracking cookies.

Why we use it

We use this information only to reply to your request, arrange a conversation and, if you become a client, to provide our services. Our legal basis is your consent and our legitimate interest in answering business enquiries. We do not sell your data or use it for unrelated marketing.

Who processes it

Our website and its contact form are hosted by Netlify, Inc., which stores form submissions on our behalf. Netlify may process data outside Singapore and the European Union, including in the United States, under appropriate safeguards such as standard contractual clauses.

How long we keep it

We keep enquiry data for up to 24 months after our last contact with you, unless a longer period is needed for a client engagement or required by law.

Your rights

You can ask us to access, correct or delete your personal data, to restrict or object to its use, or to withdraw your consent at any time. If you are in the European Union, you can also complain to your local data protection authority.

Contact

For any privacy question or request, email apexsmglobal@gmail.com or write to our registered office above. We reply within 30 days.